Test the concept before you build it.
Stop shipping features on a hunch. Get an honest, directional read on a concept, feature, or positioning in minutes, then validate the calls that matter with real people before a sprint goes in.
Start a free PulseA read in five minutes
Paste a concept and hear a roomful of Echoes react before your next standup, with no recruiting, no fielding, no waiting on a research queue.
Know why, not just a score
Every reaction comes with drivers and objections in the customer's own words, so you learn what to change, not just whether they'd buy.
Iterate at near-zero cost
Rank variants, sweep a price, or rerun a tweaked concept for pennies. Kill weak ideas early and spend build time on the ones that survive.
Honest by design
Echoes are a directional screen, flagged as such, with verified humans one click away when a decision is high-stakes.
- Pressure-test a feature or concept before it enters the roadmap.
- Compare two positioning angles and see which lands and why.
- Sweep a price ladder to find where intent falls off.
- Screen a backlog of ideas fast, then validate the winners with humans.
Frequently asked questions
How do product teams use synthetic research?
To screen concepts, features, and positioning quickly before committing engineering time: getting a directional read with drivers and objections in minutes, then validating high-stakes calls with real users.
Is a directional read good enough to make product decisions?
For prioritisation and early risk-finding, yes: it's designed to help you kill weak ideas and rank strong ones. For decisions you'll bet a launch on, validate the survivors with verified humans.
How is this different from a survey tool?
A survey needs recruiting and fielding before you learn anything. Reverb gives an instant synthetic read for screening, then routes the concepts that matter to real human validation in one continuous flow.
Know what your customer thinks before you commit.
Run your first Echo Pulse free. Validate the winners with real people, one click away.
Start a free Pulse