Find the message that lands, before the spend.
Test claims, positioning, and creative concepts against a realistic slice of your market in minutes. Learn which message resonates and why, then validate the winner with real people before you put budget behind it.
Start a free PulseHear the reaction in words
Echoes react to your claim or campaign the way your market would, with what draws them in and what makes them bounce, not a hollow rating.
Pick the winning message
Put variants head-to-head and see which claim leads, so you launch the angle that resonates instead of the one that won the meeting.
Test positioning & price
Sweep price points and positioning cheaply to find where interest holds and where it breaks, before the media plan is locked.
Honest by design
A directional screen, clearly labelled, with verified humans one click away when the campaign is worth confirming.
- Compare claims and taglines to see which message lands hardest.
- Pre-test campaign concepts before committing creative budget.
- Check positioning against how the market actually shops the category.
- Screen many angles fast, then validate the winner with real people.
Frequently asked questions
How can marketers use synthetic respondents?
To pre-test messaging, claims, and creative concepts against a realistic market segment in minutes, ranking which message resonates and why, then validating the winner with real people before the spend.
Can synthetic research test ad creative and claims?
Yes: it's well suited to comparing claims, taglines, and positioning angles head-to-head for a directional read. For a campaign you're committing real budget to, confirm the winner with verified humans.
Will it tell me which message wins?
It gives a directional ranking with the drivers and objections behind each message, so you understand not just which lands but why. Treat it as a screen and validate high-stakes launches with humans.
Know what your customer thinks before you commit.
Run your first Echo Pulse free. Validate the winners with real people, one click away.
Start a free Pulse