Reverb
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A faster read before you commit

Find out what your customer thinks
in the next five minutes.

Paste your concept. A roomful of Echoes (AI stand-ins modelled on your target customer) reacts in minutes. A directional read you can later validate with verified humans.

Try an example:
12 Echoes· ~2 minutes·Validate winners with real people
Grounded in peer-reviewed research Semantic-similarity intent method (SSR) Verified humans to ESOMAR-grade standards Every report ships with methods & limitations
“Reverb helped us reposition our platform and get insights much faster than with traditional methods.”
Founder, Veil Media
See what you get

A real Echo Pulse, in plain sight.

Every Pulse returns a purchase-intent distribution and the reactions behind it: drivers, objections, and verbatims you can interrogate. Here's a sample.

Sample concept

Repaste: refillable toothpaste tablets

Echoes· n=12Directional
Purchase intent50% would consider · n=12
No wayMaybeFor sure
MR
Maya R
Eco-curious · switched brands last year

“The plastic-free angle is what gets me. I've been looking for a refill option. €9 feels fair if a tin really lasts three months.”

Plastic-free Refillable Lasts 3 months Wants proof on whitening
TK
Tom K
Value-seeker · buys on promotion

“Whitening in 14 days sounds great but I've been burned before. I'd try it, but the €9 starter makes me hesitate versus my usual tube.”

Whitening claim Price vs. habit Skeptical of claims
PS
Priya S
Premium buyer · shops sustainable

“Feels premium and on-trend. I'd happily pay €9; honestly I expected it to cost more for salon-grade whitening.”

Premium feel Salon-grade Sustainable
Illustrative sample · your Pulse runs on your brief. Echoes are a directional screen; validate winners with verified humans.
Start a free Pulse
How it works

A focus group of Echoes, in minutes.

Paste a brief, pick a panel, and a roomful of synthetic respondents reacts in their own words, then validate the calls that matter with verified humans.

Hear your actual market

A roomful of Echoes modelled on your target customer (enthusiasts, skeptics, and value-seekers) so the read reflects who really buys, not a guess.

Know why they'd buy, not just a score

Each Echo reacts in words, with the drivers and objections behind it, so you learn what to change, not just whether they liked it.

A realistic spread, not a flat average

Reactions map to a purchase-intent distribution by semantic similarity (SSR): you see the real range of intent, so you can tell a divisive idea from a dud.

Trust it exactly as far as you should

Every Pulse is a directional screen, clearly labelled, with verified humans one click away the moment a call is worth betting on.

Read the full methodology
Pricing

Start free. Upgrade when you’re iterating.

One Echo Pulse a month, free. Paid plans add more Pulses and the deeper panel types; verified-human validation is usage-based.

Free

Kick the tires.

$0forever
  • 1 Echo Pulse per month
  • 9–12 Echoes per panel
  • Verdict, themes & persona reactions
  • Watermarked report
Most popular

Starter

Get serious about iterating.

$25/mo
  • 5 Echo Pulses per month
  • Theme Scans
  • Brief-repair suggestions
  • No watermark · PDF export
  • Run history
  • 1 seat

Pro

Depth, custom panels & API.

$399/mo
  • 50 Echo Pulses per month
  • Everything in Starter
  • Depth Reads (16–24 Echoes)
  • Concept Screens: test several ideas at once
  • Custom panel builder
  • Normative tracking across your tests
  • Priority human validation
  • API access
  • Up to 5 seats

Enterprise

Calibrated to your category.

Custom
  • Unlimited Echo Pulses
  • SSO & governance
  • Custom calibrated category models
  • ESOMAR-grade disclosure pack
  • Model-version pinning & SLAs
  • Unlimited seats
Talk to us
See full plan details