The Reverb blog
Plain-English notes on synthetic market research, synthetic respondents, and how to get an honest, calibrated read on your concepts.
What is synthetic market research?
Synthetic market research uses AI respondents to simulate how a target customer would react to a concept: a fast, low-cost directional read you validate with real people. Here's how it works, where it's strong, and where it isn't.
Read ExplainerWhat are synthetic respondents?
Synthetic respondents are AI stand-ins for real survey participants, conditioned on a market segment to react to concepts in minutes. Learn how they're built, how they're validated, and how to use them honestly.
Read ExplainerSynthetic personas in market research
Synthetic personas promise instant customer feedback, but personas alone don't predict behaviour. Here's what synthetic personas are, where they go wrong, and the behaviour-first approach that produces a reliable read.
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